SHIFT
Transform your sales game by shifting your mindset from “I hope” to “I know.”
Most people don’t fail in sales because of a lack of skill.
They fail because they doubt themselves, fear rejection, or quit too soon.
Mindset is your operating system. If you don't upgrade it, nothing else works.
Develop the right mindset
Don’t just think positive. Think powerfully. Sales isn’t personal—it’s just a skill. Every “no” is training. Every failure is feedback.
Developing the right mindset is crucial to succeeding as a sales professional. It means cultivating a positive, growth-oriented attitude that allows you to embrace challenges and learn from failures. To develop the right mindset, you can start by setting clear goals for yourself, focusing on the things you can control, and practicing self-awareness to identify and overcome any negative thought patterns that might be holding you back.
Stay Motivated
You don’t need motivation—you need systems. Set up a “win log” to track daily momentum. Success is boring and built through reps.
Staying motivated is key to achieving success in sales, where persistence and resilience are essential qualities. It means staying focused on your goals and maintaining your enthusiasm even when things get tough. To stay motivated, you can start by setting clear, achievable goals, breaking them down into small, manageable steps, and rewarding yourself for your progress along the way.
Believe in Yourself
Confidence comes from competence. Do the work, get the reps, and belief will follow. You don’t need to feel confident to act confident.
Believing in yourself is essential to achieving success in sales. It means having confidence in your abilities and knowing that you have what it takes to make a difference. To build self-belief, you can start by focusing on your strengths, celebrating your successes, and surrounding yourself with positive, supportive people who believe in you.
Stay Positive
Positivity isn’t pretending everything’s perfect. It’s refusing to quit because something isn’t. Focus on solutions, not setbacks.
Staying positive is crucial in sales, where rejection and setbacks are a common occurrence. It means maintaining a can-do attitude and looking for the silver lining in every situation. To stay positive, you can start by practicing gratitude, focusing on solutions rather than problems, and surrounding yourself with positive, uplifting people.
Mental Reset Mini-Exercise
Try this 60-second reframe:
Write down the top 3 beliefs holding you back in sales.
Then flip each one like this:
“I hate cold calls” → “Cold calls make me sharper than 99% of salespeople.”
Need help making this shift?
Use the SHIFT Mindset Coach to:
Identify and remove hidden belief blockers
Create positive, sales-driving habits
Stay motivated when things get tough
The 5-Step Sales Framework
"Your mindset determines your success. Shift your thinking, transform your results."
- Leila Colgan
SHIFT
Transform your mindset
STRATEGIZE
Plan Your Approach
SELL
Build Relationships
SEAL
Close With Confidence
SERVE
Deliver Excellence
About Leila Colgan
Level Up Your Sales
The Relationship-Driven Path to Success
In my book "Level Up Your Sales," I share the complete framework that helped me generate over $65 million in B2B sales and earn 31 national sales awards.
This isn't just theory from someone who's never carried a quota. This is battle-tested wisdom from someone who's been in your shoes—juggling targets, overcoming objections, and building a sustainable career without sacrificing her soul.
Inside these pages, I share my 5-step SHIFT-STRATEGIZE-SELL-SEAL-SERVE framework that will transform not just your numbers, but how you FEEL about sales.
The mindset shift that instantly makes selling feel natural and authentic
My REAL Close method that turns awkward closing conversations into confident commitments
How to build unshakeable trust (even with the toughest prospects who've been burned before)
The follow-up system that creates clients for life (not just one-time buyers)
Practical strategies for managing high-volume territories without burning out
What People Are Saying
"Leila exemplifies the art of salesmanship by seamlessly blending her deep technical expertise with a genuine ability to build strong, lasting relationships with customers."
Matt Posard
Founder, Explore DNA
"When I look back at my experiences over the years with representatives of the pharmaceutical industry, Leila Colgan stands out. She was always there for us when we needed her...You could trust Leila, she always delivered."
N. Simon Tchekmedyian MD
Clinical Professor of Medical Oncology
"Leila has hit a home room with this book. She identifies the critical steps of the sales process based on her years of operating at the highest level in the Pharma industry. Her breadth encompasses multiple organizations, multiple disease states, multiple products and multiple decision makers. This breadth has allowed her to fine tune the key elements of relationship selling and develop a winning strategy in the process. I highly recommend applying these strategies and concepts with the passion and execution Leila describes."
David Valenzuela
National Business Director Rare Disease Oncology
Ready to Transform Your Sales Approach?
Join the "Level Up with Leila" community today and get access to exclusive resources, training, and support to help you implement the 5-step sales process in your business.
