Most people fail in sales not because they don't have the right script —
but because they don’t believe in what they’re selling… or in themselves.
Selling isn’t about slick tactics.
It’s about conviction, clarity, and caring enough to close.
Whether you’re afraid of rejection or unsure how to handle objections, this step will help you turn every sales conversation into a confident close.
If you don’t believe in your offer, no one else will.
Confidence doesn’t come from hype — it comes from reps, clarity, and knowing your value.
The SELL Confidence Coach helps you lock in your message and pitch like a pro.
Selling with conviction means having confidence in yourself, your product or service, and your ability to add value to your customers. It means being able to communicate your message clearly and persuasively, and having the courage to ask for the sale. To learn how to sell with conviction, you can start by honing your communication skills, practicing your pitch, and developing a deep understanding of your product or service and its unique value proposition.
Most salespeople talk themselves out of the close.
Asking great questions and listening deeply builds trust faster than any script.
Use the Coach to practice real conversations — not monologues.
Listening is one of the most important skills for successful sales professionals. It means being present in the moment, paying attention to your customer's needs and preferences, and responding in a way that shows you are truly listening. To listen more and talk less, you can start by practicing active listening techniques like nodding, summarizing what your customer has said, and asking follow-up questions.
Sales is a skill. The more you train, the more you earn.
You are your most valuable asset — invest accordingly.
The AI coach is your 24/7 practice partner to sharpen your edge.
Investing in yourself is crucial to achieving success as a sales professional. It means continually learning and developing your skills, seeking out new opportunities for growth, and investing in your personal and professional development. To invest in yourself, you can start by attending sales training workshops and conferences, reading books and articles about sales and marketing, and seeking out mentorship and guidance from experienced professionals in your field.
“Yes” or “no” questions kill momentum.
The right open-ended questions reveal buying intent and hidden objections.
Use the Coach to master question-based selling.
Asking open-ended questions is a key skill for successful sales professionals. It means asking questions that encourage your customer to share information and insights, and that help you understand their needs and preferences. To ask open-ended questions, you can start by avoiding closed-ended questions that can be answered with a simple yes or no, and asking questions that begin with words like "what," "how," and "why."
Sales doesn’t end at “yes.” The fortune is in the follow-up.
Strong relationships turn one-time buyers into lifetime clients.
Practice long-term thinking with the Coach’s relationship-building prompts.
Building and maintaining strong relationships with your customers is essential to long-term sales success. It means going above and beyond to provide excellent customer service, anticipating their needs, and staying in touch even after the sale is complete. To focus on keeping relationships, you can start by sending personalized follow-up messages, offering ongoing support and resources, and celebrating their successes along the way.
Objections aren’t rejections — they’re just unsolved concerns.
Clarify. Reframe. Close with confidence.
Use the AI to roleplay real objections and sharpen your responses.
Clarifying objections and concerns is an important part of the sales process. It means asking questions to understand the nature of the objection or concern, and addressing it in a way that reassures your customer and helps them see the value in your product or service. To clarify objections and concerns, you can start by asking questions like "Can you tell me more about your concern?" or "What specifically is holding you back from making a decision?"
Every “no” teaches you how to get to “yes.”
Reflection builds mastery. Data beats emotion.
Use the Coach to analyze your sales patterns and improve every time.
Learning from your failures is an important part of the sales process. It means reflecting on what went wrong, identifying areas for improvement, and using those lessons to inform your future sales efforts. To learn from your failures, you can start by keeping a record of your successes and failures, analyzing what worked and what didn't, and seeking feedback from your customers and colleagues.
Master your pitch – Learn to communicate with clarity and conviction
Ask the right questions – Lead the conversation without pushing
Handle objections with confidence – Turn “I’m not sure” into “Let’s do it”
Sell from service, not pressure – Close by helping, not hustling
Stay in control of the sale – Frame the call, lead the buyer
Want help turning sales stress into sales strength?
👉 Use the SELL Confidence Coach — your personal AI sales assistant.
It helps you practice your pitch, overcome objections, and boost your confidence in real time.
🎤 Practice your close
🧠 Handle objections
💬 Sell from the heart (and get paid for it)
"DON'T JUST SELL TO SELL, SELL TO SERVE."
- Leila Colgan
In my book "Level Up Your Sales," I share the complete framework that helped me generate over $65 million in B2B sales and earn 31 national sales awards.
This isn't just theory from someone who's never carried a quota. This is battle-tested wisdom from someone who's been in your shoes—juggling targets, overcoming objections, and building a sustainable career without sacrificing her soul.
Inside these pages, I share my 5-step SHIFT-STRATEGIZE-SELL-SEAL-SERVE framework that will transform not just your numbers, but how you FEEL about sales.
The mindset shift that instantly makes selling feel natural and authentic
My REAL Close method that turns awkward closing conversations into confident commitments
How to build unshakeable trust (even with the toughest prospects who've been burned before)
The follow-up system that creates clients for life (not just one-time buyers)
Practical strategies for managing high-volume territories without burning out
"Leila exemplifies the art of salesmanship by seamlessly blending her deep technical expertise with a genuine ability to build strong, lasting relationships with customers."
Matt Posard
Founder, Explore DNA
"When I look back at my experiences over the years with representatives of the pharmaceutical industry, Leila Colgan stands out. She was always there for us when we needed her...You could trust Leila, she always delivered."
N. Simon Tchekmedyian MD
Clinical Professor of Medical Oncology
"Leila has hit a home room with this book. She identifies the critical steps of the sales process based on her years of operating at the highest level in the Pharma industry. Her breadth encompasses multiple organizations, multiple disease states, multiple products and multiple decision makers. This breadth has allowed her to fine tune the key elements of relationship selling and develop a winning strategy in the process. I highly recommend applying these strategies and concepts with the passion and execution Leila describes."
David Valenzuela
National Business Director Rare Disease Oncology