SEAL
Close More Deals Without Feeling Pushy or Awkward
Most people treat closing like a stressful “final moment.”
But pros know: closing is a process, not a pitch.
You don’t need to push harder.
You need to lead stronger.
When you understand what people need to feel certain — closing becomes natural. This step will show you how to SEAL the deal with clarity, conviction, and control.
🔑 What It Means to SEAL Like a Pro
Lead the buyer, don’t chase them
Use closing frameworks that convert consistently
Reframe objections as buying signals
Build certainty, not pressure
Make closing feel like the obvious next step
Take Care of Your Customers
Closing isn't the end — it’s the beginning of trust.
When customers feel heard and helped, they’re eager to say yes.
Use the Deal Closer tool to create customer-first closings that build loyalty.
Taking care of your customers is essential to sealing the deal in sales. It means going above and beyond to ensure that your customers feel valued and appreciated, and that their needs are being met. To take care of your customers, you can start by being responsive to their inquiries, addressing their concerns promptly, and providing personalized service that makes them feel special.
Practice is Important
Closing is a skill — and skills get sharper with reps.
You wouldn’t expect to win a game without practice. Why expect to close deals cold?
Practice your close anytime with the SEAL AI Coach.
Practice is crucial to becoming proficient at sealing the deal in sales. It means regularly honing your skills, seeking feedback, and continuously improving your approach. To practice effectively, you can start by role-playing sales scenarios with colleagues, recording and reviewing your sales calls, and seeking out opportunities to practice your closing techniques in real-world situations.
Close with Conviction
If you hesitate, they hesitate.
People buy confidence more than they buy products.
Use the AI to roleplay your close until it feels automatic — not awkward.
Closing with conviction is a key skill for successful sales professionals. It means having the confidence to ask for the sale, and the ability to guide your customer through the decision-making process. To close with conviction, you can start by practicing your closing techniques, preparing for objections, and developing a mindset that sees closing as a natural part of the sales process rather than a confrontational or uncomfortable moment.
Increase Your Knowledge
The more you know, the more you sell.
Product knowledge gives you credibility. Objection prep gives you calm.
Upload your offer to the Coach and practice pitching with clarity.
Increasing your knowledge is essential to sealing the deal in sales. It means continuously learning about your product or service, your industry, and sales techniques. To increase your knowledge, you can start by reading books and articles about sales, attending workshops and conferences, and seeking out mentorship and guidance from experienced professionals in your field.
4-Step REAL Close Technique
Relate. Explore. Affirm. Lead.
It’s not about manipulation — it’s about guiding.
Use the Coach to master this close and make the “yes” feel effortless.
The 4-Step REAL Close Technique is a powerful framework for sealing the deal in sales. It stands for Relate, Explore, Affirm, and Lead. To use this technique, you can start by relating to your customer's needs and concerns, exploring their options and preferences, affirming their decision-making process, and leading them to a natural conclusion that results in a sale.
Seek Feedback
Want to get better? Don’t guess — ask.
Feedback shortens the learning curve and sharpens your skillset.
The AI Coach gives instant feedback on your pitch, tone, and clarity.
Seeking feedback is a valuable practice for improving your ability to seal the deal in sales. It means actively soliciting input from customers, colleagues, and mentors about your sales approach and performance. To seek feedback effectively, you can start by asking specific questions about your strengths and areas for improvement, being open to constructive criticism, and using the feedback you receive to refine your approach.
TOOL: “SEAL Deal Closer”
Want to close with confidence, even when the buyer hesitates?
👉 Use the SEAL Deal Closer — your AI-powered closing coach.
It helps you roleplay your offer, handle objections, and practice the 4-step REAL Close framework in real time.
🧩 Lock in your close
🎯 Master the REAL framework
💬 Rehearse tough objections before they happen
The 5-Step Sales Framework
"The close isn't the end of the relationship; it's the beginning of a partnership."
- Leila Colgan
SHIFT
Transform your mindset
STRATEGIZE
Plan Your Approach
SELL
Build Relationships
SEAL
Close With Confidence
SERVE
Deliver Excellence
About Leila Colgan
Level Up Your Sales
The Relationship-Driven Path to Success
In my book "Level Up Your Sales," I share the complete framework that helped me generate over $65 million in B2B sales and earn 31 national sales awards.
This isn't just theory from someone who's never carried a quota. This is battle-tested wisdom from someone who's been in your shoes—juggling targets, overcoming objections, and building a sustainable career without sacrificing her soul.
Inside these pages, I share my 5-step SHIFT-STRATEGIZE-SELL-SEAL-SERVE framework that will transform not just your numbers, but how you FEEL about sales.
The mindset shift that instantly makes selling feel natural and authentic
My REAL Close method that turns awkward closing conversations into confident commitments
How to build unshakeable trust (even with the toughest prospects who've been burned before)
The follow-up system that creates clients for life (not just one-time buyers)
Practical strategies for managing high-volume territories without burning out
What People Are Saying
"Leila exemplifies the art of salesmanship by seamlessly blending her deep technical expertise with a genuine ability to build strong, lasting relationships with customers."
Matt Posard
Founder, Explore DNA
"When I look back at my experiences over the years with representatives of the pharmaceutical industry, Leila Colgan stands out. She was always there for us when we needed her...You could trust Leila, she always delivered."
N. Simon Tchekmedyian MD
Clinical Professor of Medical Oncology
"Leila has hit a home room with this book. She identifies the critical steps of the sales process based on her years of operating at the highest level in the Pharma industry. Her breadth encompasses multiple organizations, multiple disease states, multiple products and multiple decision makers. This breadth has allowed her to fine tune the key elements of relationship selling and develop a winning strategy in the process. I highly recommend applying these strategies and concepts with the passion and execution Leila describes."
David Valenzuela
National Business Director Rare Disease Oncology
Ready to Transform Your Sales Approach?
Join the "Level Up with Leila" community today and get access to exclusive resources, training, and support to help you implement the 5-step sales process in your business.
